Russia's largest retailer Magnit becomes a strategic partner of AliExpress in Russia

Magnit will have a flagship store on AliExpress Russia and plans to launch several thousand points of issue of orders on the territory of the Russian Federation.

The companies signed an agreement on strategic partnership, according to which Magnit becomes a strategic partner of AliExpress Russia in the FMCG category, the companies said in a press release.

Within the framework of the partnership, Magnit will open a flagship store on AliExpress Russia, where it will present a wide range of FMCG products, including its own brands. The companies also plan to launch several thousand points of issue of orders on the territory of the Russian Federation.

The partnership with AliExpress Russia will allow Magnit to expand its online sales channels and offer its customers a wide range of FMCG products at competitive prices. AliExpress Russia, in turn, will be able to strengthen its position in the FMCG category and expand its customer base.

"We are pleased to announce the conclusion of a strategic partnership with AliExpress Russia. This partnership will allow us to expand our online sales channels and offer our customers a wide range of FMCG products at competitive prices. We are confident that the partnership will be mutually beneficial and will contribute to the development of the e-commerce market in Russia," said Olga Naumova, Commercial Director of Magnit.

"The partnership with Magnit is a strategically important step for us. Magnit is the largest retailer in Russia, and its entry to AliExpress Russia will significantly strengthen our position in the FMCG category. We are confident that the partnership will be beneficial for both companies and will contribute to the growth of our business in Russia," said Dmitry Sergeev, CEO of AliExpress Russia.